Peter Moore looks at P&O’s search for an unsung-hero.

————————————————–

As a company, P&O Ferries’ unwritten mission, as modern capitalism goes, is quite admirable: to get as many of us as possible to take a holiday.

And, in an extension to their usual strategy of low fares and excellent service, they have just launched an online offer which encourages members of the public to nominate local heroes who ‘deserve a free holiday.’

It strikes me as a fine idea. By nominating a local hero we are prompted to think about individuals that really make a different in our community, and it drags our attention away from the popular media and their unbending focus on celebrities and their bizarre culture with which it is almost impossible to relate.

As any ancient Egyptian would tell you, societies are not built by bronzed narcissists strolling along a beach. They are built by community-spirited people: by nurses, policemen, vicars, teachers, doctors and shopkeepers. And these are precisely the people that P&O Ferries has set out to reward.

A description of the offer, a family holiday in Normandy, has been set out on the P&O website:

“Who do you know that gives up lots of their time to help others? Is there someone who is a community champion in your local area? Is it a hard working mum or dad who runs a sports club? Or a fund raiser who’s tireless efforts raises money for local causes?

Let us know who’s hard work and dedication deserves a holiday, and thanks to P&O Ferries’ Local Heroes campaign the winning family will be transported from Dover to Calais courtesy of P&O Ferries and then onto the Residence MGM Houlgate, Normandy resort.”

To learn more about this promotional offer and how you can nominate someone from your community, all you have to do is visit the P&O Ferries website today.

——————————————————-

Image credit: pasotraspaso

Tags: Belgium, Britain, France, Lifestyle, Netherlands, Science // Add Comment »