P&O Ferries’ website at the top of the eConsultancy list
The P&O Ferries official website has been voted first in eConsultancy’s travel sector usability study. Peter Moore gives them a well-deserved pat on the back.
Online shopping can be a frustrating business. Too many links, unclear offers and sequences of pages that Captain Cook would have struggled to navigate. Well, that’s unless you are visiting the official P&O Ferries website.
P&O Ferries has been voted the United Kingdom’s most usable website. The report, by eConsultancy, singled out P&O Ferries for offering a good first impression, easily navigable search, a straight-forward booking process and excellent customer service.
P&O Ferries’ booking system was given praise by customers. The report concluded that:
Different steps in the process are clearly labelled so that customers know how many steps they have to go through, going back to previous stages and making alterations is easy to do, while security policies and other key information is provided throughout.
In total, the P&O Ferries official website scored a total of 86.1%, narrowly beating its competitors Stena Line, Princess Cruises and Thomson Flights. The report ranked the Eurotunnel website as the poorest for usability, awarding it a score of just 68.2%.
The news will be warmly received by P&O Ferries who have long enjoyed a good online reputation. The homepage of their site is simple, giving customers a clear choice between different categories: routes, onboard, offers, minicruise, insurance, hotels, destinations and booking.
A single image on the site’s homepage displays the latest cross-channel offers while there is an easy-to-use form which gives fast and accurate ferry quotes for single passengers, groups and families.
P&O Ferries have been lords of the Dover Straight for 40 years, and now they can bask cheerfully in the knowledge that they hold an equally strong digital grip.
So, to get those holiday plans shipshape and to enjoy some beautiful world-wide-webbery along the way, then get yourself over to the P&O Ferries official site. There isn’t a better one in the land!
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Image credit: evelynishere
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