Calais rebrands itself as ‘British’


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Why on earth would the French be trying to claim Calais as English? Peter Moore investigates


On the first day of her last year in her miserable reign as Queen of England, Mary Tudor – or Bloody Mary, as she was to be remembered – woke up to discover that Calais had been lost to the French.

It was a desperate blow. Calais was to the Tudors what Gibraltar became to Georgians during the empire-building days later on. It was a toe-hold on the Continent: a place for plotting, for trading, for spying and for peacocking. And in 1558 – for the first time in a good few hundred years – it was gone.

‘When I am dead and opened,’ the terminal Queen complained to her doctor shortly before she died, ‘you shall find Philip (the Spanish King and her husband) and Calais lying in my heart.’

Any sensible person would have concluded that Calais had been lost forever. But four hundred and fifty two years later, in one of this year’s more peculiar twists, a number of French politicians are attempting to realign Calais’ identity as ‘British.’ And what’s more, they are doing it without being asked.

Their motivation for such an odd move is to cash in on the expected millions that will be accompanying the Olympic Games into London in 2012. Calais, a number of town councillors have asserted, is a perfect destination for hundreds of travelling athletes, fans and journalists.

‘We are the south of England and because we’re the south of England it’s normal that we would associate ourselves with this extraordinary event,’ claimed Dominique Dupilet, the chairman of the Pas de Calais regional council.

Mr. Dupilet is at the centre of a drive to rebrand the town in anticipation of the Games. New hotels are being constructed alongside expensive training facilities, bars and restaurants.

Moreover, Mr. Dupilet contends that as Calais is perfectly served by a continuous flow of ferries and trains that it excellently positioned to carry visitors into London in record speed.

‘It will take no more time to get to events than if you’re in North London,’ he told the Times.

What might appear to be a rather far-fetched plan has already achieved a touch of validity after officials signed a contract with Chad’s boxing, wrestling, judo and athletics teams. More recently the canoe and kayak teams from Uzbekistan and Senegal also added their names to the list.

It is a peculiar story and one which reminds us that national identities are no longer fixed – but fluid. We now live in a world where a city or town might be willing to swap it allegiance or identity for a short space of time in return for a few pennies and a bit of attention.

Goodness knows what Mary Tudor would make of that.

image credit: LordFerguson

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